Prospect's Market Eval© product provides dealers with information about service customers they are at risk of losing, have lost or never had! Our process first analyzes customer activity to highlight those who are reducing their service activity or have stopped altogether. Next we use industry consumer database sources to identify owners of brands sold and serviced by a dealer but who have never been their service customer. The final step is to summarize customer and consumer information by zip code and add demographic information. The result is targeted information that enables dealers to realize the maximum results from their promotional efforts.

• Click here to view a sample Market Eval.

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